I still can’t quite believe it but it appears that GGP is caving in on the poinsettia tree in the mall. The mall issued the following press release today:
POINSETTIA TREE TO RETURN TO THE MALL IN COLUMBIA
-General Growth Properties Works With Columbia Community
To Resurrect Tree-
(COLUMBIA, MD), December 13, 2007 – Executives from General Growth Properties (GGP), owners of The Mall In Columbia, today announced that the poinsettia tree will once again return to The Mall In Columbia for the 2008 holiday season. After witnessing the show of support for the tree from the Columbia community, GGP has decided to bring the holiday symbol back to the center.
“The community of Columbia has spoken and we heard loud and clear,” said Karen Geary, senior general manager, The Mall In Columbia. “GGP is committed to this community and recognizes our role as trustees of the community’s legacy and traditions. We are grateful to the many people who voiced support for our poinsettia tree. They are our neighbors in this community and they need to know that we listen and respond, whether it is a holiday tradition or the larger issues involving Town Center’s future.”
The Mall In Columbia continuously shows its commitment to the community. Recently, it opened Healthy Howard’s Soft Play Area in the JCPenney Court. Young families shared with GGP their desire for an area in the mall that would be suitable and safe for their young children. The center also introduced “Santastic,” an interactive holiday experience for families young and old. This interactive Santa display has been embraced by the community and will join the poinsettia tree as an annual holiday tradition at the center.